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Non-fungible tokens (NFT’s) worden een steeds populairder marketingmiddel voor zelfs de grootste merken op aarde, zoals te lezen in het NFT nieuws. Dit keer is het Dolce & Gabbana die een nieuwe NFT-collectie aankondigen in samenwerking met luxury-marktplaats UNXD.
UNXD kondigde de nieuwe NFT’s aan in een tweet. Het betreft nieuwe NFT’s en een community die om de unieke tokens draait. In de tweet is een animatie te zien van hoe de NFT’s er precies uitzien:
After the historic Collezione Genesi debut in September 2021, the journey now continues. @DolceGabbana announces the launch of the highly anticipated DGFamily NFT community exclusively in collaboration with UNXD.
More @ https://t.co/AlaTviffcp
Discord: https://t.co/HQDgqfXQUE pic.twitter.com/7tdwx5TT40
— UNXD (we're hiring!) (@UNXD_NFT) February 20, 2022
De zogenoemde “DGFamily Boxes” zijn digitale verzamelobjecten die ook toegang geven tot allerlei exclusieve extra’s. Denk aan digitale maar ook fysieke voordelen zoals drops van andere verzamelobjecten. De kistjes worden in verschillende tiers uitgegeven.
Zo is er de Black Box, de eerste tier. De Gold Box is de middelste tier en geeft in tegenstelling tot de Black Box ook toegang tot evenementen in de echte wereld. De hoogste tier is de Platinum Box. Die box geeft toegang tot nog exclusievere “offsite” events. Alle kistjes geven daarnaast toegang tot evenementen in de metaverse.
De DGFamily Boxes worden op Ethereum (ETH) aangemaakt. Vervolgens zullen ze naar UNXD op Polygon (MATIC) verstuurd worden, een layer 2 oplossing die het versturen van op Ethereum-gebaseerde items goedkoper maakt.
De exclusieve aard van NFT’s passen goed bij het imago van Dolce & Gabbana. Vorig jaar waagde het merk zich al aan NFT’s en lanceerde de “Collezione Genesi” collectie, tevens in samenwerking met UNXD.
Destijds speelde het merk handig in op de hype rondom Dogecoin (DOGE). Een van de NFT’s in de collectie was namelijk de “Doge Crown.” Dit is een kroon ontworpen door Domenico Dolce en Stefano Gabbana zelf en is gebaseerd op Piazza San Marco in Venetië. De NFT bestond naast een 4K-animatie ook uit de fysieke kroon zelf. Niet gek dus dat de kroon uiteindelijk voor een bedrag van $1,14 miljoen is verkocht!
© 2021 Crypto Insiders B.V.
© 2021 Crypto Insiders B.V.
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