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Crypto exchange Binance en de beroemde artiest The Weeknd slaan de handen ineen. Binance zal de artiest namelijk sponsoren tijdens zijn aankomende After Hours ‘Til Dawn wereldtournee. Ook zullen natuurlijk non-fungible tokens (NFT’s) onderdeel zijn van de samenwerking.
Binance kondigde de samenwerking onlangs aan in een aankondiging op zijn website. In de aankondiging valt te lezen dat dit “de eerste wereldtournee is waarin Web 3.0 technologie een verbeterde fanervaring biedt.”
De tour van The Weeknd begint op 8 juli en op 3 en 4 oktober zou hij in de Ziggo Dome in Amsterdam staan. Deze concerten zijn echter vorig jaar afgelast als gevolg van de pandemie. Onduidelijk is waar en wanneer The Weeknd in Nederland te zien zal zijn.
In samenwerking met de Canadese community incubator HXOUSE zullen exclusieve NFT’s omtrent de tournee gemaakt worden. Onderdeel hiervan zijn bijvoorbeeld NFT’s die enkel concertgangers zullen kunnen claimen. Deze NFT’s zullen hen daarnaast een unieke fanervaring bieden, aldus Binance.
Naast de NFT’s zal Binance $2 miljoen aan het Wereldvoedselprogramma van de Verenigde Naties doneren. The Weekend richtte eerder dit jaar namelijk het XO Humanitarian Fund op dat het voedselprogramma helpt met zijn hulpoperaties.
En ook hier zullen NFT’s weer een rol spelen. Binance en The Weeknd zullen een speciale collectie uitbrengen waarin het wereldvoedselprogramma centraal staat. 5% van de opbrengsten uit de verkoop van deze digitale tokens zullen rechtstreeks naar het fonds van The Weeknd stromen.
Binance is ’s werelds grootste cryptocurrency exchange op basis van handelsvolume. De gele reus heeft een groot aantal initiatieven binnen de crypto-sector, waaronder ook een eigen NFT-handelsplatform. Het is de eerste keer dat het een dergelijke samenwerking aangaat met een artiest.
Binance is dus een enorm populaire exchange wereldwijd. Echter kreeg het vorig jaar te maken met kritiek vanuit toezichthouders in Europa. Daarom probeert het handelsplatform nu langzaam aan alle eisen te voldoen en weet het ook belangrijke vergunningen te bemachtigen in verschillende Europese landen.
Onlangs was in het crypto nieuws te lezen dat Binance ook in Nederland op het punt staat een vergunning te verkrijgen van de Nederlandsche Bank (DNB).
© 2021 Crypto Insiders B.V.
© 2021 Crypto Insiders B.V.
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